EMILY WU

Senior Digital Product Manager · Data & Analytics
emilywu.dreamer@gmail.com +86 17625265585 Suzhou, Jiangsu
Summary
Results-driven Digital Product Manager with 10+ years in tech and 5 years as Senior PM at Microsoft. Expertise in data-driven product strategy, BI/dashboard design, cross-functional leadership, and change management. Built AI evaluation frameworks, analytics pipelines, and KPI systems that drove measurable business impact. Strong technical foundation (CS Master's, AWS Certified) with proven ability to rapidly learn new industries and deliver digital transformation initiatives.
Skills
Product Strategy Data Analytics & BI Dashboard / KPI Design SQL / Data Engineering AWS / Azure Cloud Agile / Scrum Cross-functional Leadership Change Management AI / ML Products UI/UX Design
Experience
Product Manager II → Senior Product Manager (L62 → L64), Edge Mobile
Apr 2021 – Present
Microsoft, Suzhou
Promoted twice in 5 years for exceptional impact on data strategy, product analytics, and growth
Data Products & Analytics
  • Built AI evaluation framework from scratch: designed data pipelines for dataset generation, validation, and automated scoring — enabling data-driven quality decisions across 4 AI features
  • Designed and maintained product analytics dashboards tracking DAU, retention, funnel conversion, and feature adoption KPIs; used insights to drive roadmap prioritization
  • Built AI feature funnel (exposure → trigger → completion → retention) to identify drop-off points; data analysis led to smart nudge system that increased trigger rate by +35%
  • Established A/B testing framework with primary/guardrail metrics; reduced experiment decision cycles from 2 weeks to 3 days
Cross-functional Leadership & Change Management
  • Led Copilot Mode integration across 5+ teams (Product, Engineering, Design, Marketing, Search) — defined universal metrics, set Non-Goals to prevent scope creep, and ran weekly Council Reviews
  • Drove adoption of AI features through contextual nudge + progressive disclosure strategy, resulting in +2.5M DAU and 7-day retention +12%
  • Led iPad product strategy redesign: data analysis → competitive benchmarking → UX overhaul; achieved +30% DAU, +3pp D28 retention
  • Mentored 4 interns and 3 junior PMs/devs; Women in Leadership program mentor
Product Manager, Business Management Solution
Mar 2019 – Apr 2021
Sage Group, Singapore
  • Built product strategy and roadmap across BMS portfolio in Asia; conducted build vs. buy analysis for platform capabilities
  • Partnered with global banking institutions to integrate AI-driven product recommendation into accounting & CRM systems, matching businesses with financial products
  • Drove change management initiatives for digital solution adoption across enterprise clients
Lead Product Manager, Fintech & AI
Jan 2018 – Mar 2019
Silot.ai, Singapore
  • Led AI-powered fintech products for KYC, onboarding, and credit scoring; achieved 4x faster onboarding and 80% reduction in operation costs
  • Rapidly learned financial services domain from zero in 30 days: expert interviews → business process mapping → MVP delivery
  • Designed data ETL pipelines and predictive models for risk assessment in regulated environment
Software QA Engineer II, Video Technology
Jan 2011 – Nov 2014
Cisco Systems, Shanghai
  • Built China's first video solution performance test team; developed automation scripts and large-scale test architecture
  • Designed data collection and analysis framework for load & scalability testing; demos resulted in $1M in deals
Side Projects & Technical Depth
Education
Duke University, Fuqua School of Business | MBA, 2017
Zhejiang University | M.S. Software Engineering, 2011
Jiangxi Normal University | B.S. Software Engineering, 2009
Additional